Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7/DXBContributing agencies: Sustainable SquareCountry: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Websites & micrositesBudget: Up to 500k
Executive summary
Emirates NBD is a banking brand that believes in helping build better lives and enabling progress for everyone.
The UAE is seen as one of the most inclusive hubs for jobs and opportunities. But, while the country has ensured it becomes disabled-friendly, its companies are not open to hiring people with disabilities. Emirates NBD had an opportunity to build...