Emirates NBD #PassionForGiving: Bade Parde Wali Phillum
Aneez Haiyoom
Campaign details
Brand: Emirates NBD #PassionForGivingBrand owner: Emirates NBDAgency: Mediavest DubaiContributing agencies: Pixelplus DubaiCountry: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Events & experiential, Outdoor, out-of-homeMedia budget: Up to $500k
Executive Summary
The life of a blue-collar worker in UAE is filled with deprivation and misery. But what could a bank do about it? Emirates NBD decided to bring entertainment to them to make a little difference to their lives for the better. In the...