Emirates NBD: An Uber Ramadan
Campaign Details
Brand: Emirates NBDBrand Owner: Emirates NBDLead Agency: FP7/DXB ( A part of McCann Worldgroup)Country: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Direct marketing, Mobile apps, Newspapers, Other, ambient media, Social media, Sponsorship - media, Websites, microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Ramadanis a month when people in the United Arab Emirates fast from dawn to dusk. And at dusk, via Iftar (breaking of the fast at dusk), they eat...