Design consultancy: Free The BirdsAdvertiser: I C Scandinavia
Executive Summary
Eleni & Chris is owned by IC Scandinavia, a company founded by Norwegian mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen. Both are strong entrepreneuria figures within Scandinavian hair and beauty. Each wanted to leverage their reputations to create successful premium hair and beauty ranges formulated with high quality unique ingredients from the Scandinavian landscape. But neither had previously had their own product range.
Eleni & Chris' inaugural range was the Eleni & Chris Salon Signature Collection, the development of which defined the master brand architecture...