Eight consumer trends every telco brand should know

Felim McGrath

Reveals how consumers are engaging with their smart devices, which is essential knowledge for telecoms companies to position their brands in the right way.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

GlobalWebIndex's latest research reveals some key insights into how today's digital consumers are engaging with their smart devices. For brands across every sector, this can help inform their marketing strategy from end to end. For those in telecommunications, these insights could prove essential in positioning their brand in the right way. Here we outline the eight most important trends in consumer behaviours that telco brands need to know.

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