Effect of QR Codes on Consumer Attitudes

Sneha Narang, Varsha Jain and Subhadip Roy

There is a phenomenal increase in the usage of mobile phones globally, and the major contribution of this surge is from emerging countries such as China and India.

Effect of QR Codes on Consumer Attitudes

Sneha Narang, Varsha Jain and Subhadip Roy

Abstract:

There is a phenomenal increase in the usage of mobile phones globally, and the major contribution of this surge is from emerging countries such as China and India. Consumers engage with various mobile services such as SMS, MMS and the latest mobile applications in their cell phones. Therefore, the mobile platform offers an exciting opportunity that can be leveraged by marketers for their brands and products. The recent trend that is creating waves in this area of mobile marketing is that...

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