EG: Stop stopgap solutions

EG One, an admin software for Danish construction companies, proved YouTube can be a highly efficient tactical channel driving involvement and sales through a strong integrated media strategy with extensive data-driven display and re-marketing for maturing leads.

Agency: Ambition

Objectives

The goal was to get a kick start for the new software for the construction industry. In Denmark this is a market of ERP solutions and project management, and Salary systems that is flooded with free and cheap software. We aimed to create brand awareness in the target audience as well as involving the relevant decision makers and convert them into qualified permission leads.

Some leads should download a trial version of the software and some should indicate interest in further dialogue with the industry experts in EG. And the sales follow up should close new...

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