E.ON x Gorillaz: A Solar Collaboration

E.ON, a European electric services company, collaborated with the band Gorillaz to make its brand, and solar-powered energy, a relevant part of popular culture.

Campaign details

Agency: Engine

E.ON needed a fresh approach. In a world of dull utilities, it needed to become the un-utility. It needed a wow.

It needed a solar collaboration.

Strategy

The average European customer thinks about their energy supplier for just 8 minutes a year.

E.ON had to re-engage a disengaged audience.

Engine knew that the brand had some great stories to tell – smart, innovative, exciting products that were genuinely shaping a better future, but if the storyteller was a conventional energy company, delivering them through traditional channels, the spark died and interest waned.

In a media...

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