Dune 'Catwalk Concept'

This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.

Dune 'Catwalk Concept'

Agency: Four-by-Two

Executive summary

Fashion footwear brand Dune has a vision to be a truly global brand: with a store in every fashion capital in the world. To stand out and to achieve successful trading environments in existing – but increasingly competitive – markets, as well as new ones, The Dune Group recognised that it needed to invest in a new store design that would achieve a number of aims. Four-by-Two was invited to create the new store concept that would have the desired impact and 'wow' factor – driving footfall into stores – but also...

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