Dreaming out loud on Pinterest: New forms of indirect persuasion
Barbara J. Phillips
University of Saskatchewan, Canada
Jessica Miller
Southern Methodist University
Edward F. McQuarrie
Santa Clara University
Advertising doesn’t mirror how people are acting, but how they are dreaming.
(Jerry Goodis, quoted in Jhally 2012)
Introduction
As of 2013, online advertising revenues had reached a peak of almost $43 billion, surpassing both broadcast and cable television revenues for the first time (IAB 2014). Advertisers are interested in understanding how best to allocate their rapidly increasing expenditures online. However, achieving goals for consumer persuasion across new media can be difficult when...