Doritos: Mystery – Challenging a Generation

This case study details how Doritos, a savoury snack brand, discovered a new point of view on boldness and regained millennial interest in Brazil.

Campaign details

Agency: AlmapBBDO

Summary

Doritos, a brand that had always been a benchmark for boldness across the world, was starting to lose strength in Brazil and becoming uninteresting to its target; the millennial generation.

Even worse, the upcoming campaign had to be focused solely on the launch of another flavor innovation (trade and business objectives) that wasn't relevant enough for young people in recent years.

This case is about how the strategic team looked into this scenario and, instead of seeing a problem, saw an opportunity to heat up the relation between Doritos and millennials.

By discovering a...

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