Dilwale: The 'Loop' story

This case study shows how Dilwale, a Bollywood blockbuster, devised a campaign centered on real-time data analysis in order to quickly respond to audiences' reaction to the movie in India.

Dilwale: The 'Loop' story

Ravishankar. Subramanian

Campaign Details

Brand owner: Red Chillies Entertainment Pvt. LtdAgency: MindshareBrand: Dilwale (Movie)Country: IndiaIndustry: Films moviesChannels: Online video, Social mediaBudget: Up to 500k

Executive Summary

Social Experiments to convert Buzz into Box Office Success

Dilwale was one of the biggest Bollywood blockbuster scheduled to release in the festive season of 2015. But there was stiff competition with another blockbuster releasing on the same day. The challenge for Dilwale was to win over younger audiences and outshout the competition in terms of the...

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