Dilwale: The 'Loop' story
Campaign Details
Brand owner: Red Chillies Entertainment Pvt. LtdAgency: MindshareBrand: Dilwale (Movie)Country: IndiaIndustry: Films moviesChannels: Online video, Social mediaBudget: Up to 500k
Executive Summary
Social Experiments to convert Buzz into Box Office Success
Dilwale was one of the biggest Bollywood blockbuster scheduled to release in the festive season of 2015. But there was stiff competition with another blockbuster releasing on the same day. The challenge for Dilwale was to win over younger audiences and outshout the competition in terms of the...