Digital disruption and back to basics: how marketers are dealing with the connected world

This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

Digital disruption and back to basics: how marketers are dealing with the connected world

Brian McGee

A Facebook blog in February 2016 suggested that every person in the world is connected to someone else by just 3.57 degrees of separation, compared with the time-honoured six degrees of separation theory. That's based on the 1.59 billion people active on Facebook. And as the world shrinks and becomes ever more connected, marketing departments are faced with the challenges of how to influence decisions, how to stay relevant to consumers and how to harness disruption to existing companies.

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