Deutsche Telekom: Move On

This case study describes a campaign across 11 European markets by Deutsche Telekom, the telecommunications company, who created a participatory video campaign.

Deutsche Telekom: Move On

Client: Deutsche Telekom AGBrand: Deutsche TelekomAgency: DDB Tribal Group GmbHCategory: IT/TelcoCountry: Germany

In 2010, Deutsche Telekom announced its innovative 'Telco plus' strategy. Behind this strategy lies the belief that society has changed by the ever-increasing data usage driven by the innovations of the mobile internet. To create exponential growth, Deutsche Telekom needs to let people experience the full possibilities of mobile internet and inspire them for Deutsche Telekom's brand promise "LIFE IS FOR SHARING." They needed to create something to excite people in 11 European countries.

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