Campaign details
Brand: DettolBrand owner: Reckitt BenckiserLead agency: McCann Worldgroup IndiaContributing agencies: Impact CommunicationsCountry: IndiaIndustries: Bath toiletries, soapsMedia channels: Events & experientialBudget: Up to 500k
Executive summary
Handwashing is a simple habit which could protect against diseases like diarrhoea.
Yet, thousands of children in India are dying of this very preventable disease. Dettol, India's leading hygiene brand, felt the need to tackle this issue. By going to the root of the problem and finding innovative ways for habit-building among children, Dettol not only reduced incidence...