David Sheldrick Wildlife Trust: Hello in Elephant - Translating an endangered language to help save an endangered species

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness for elephant deaths arising from a loss of habitat, by introducing and translating elephant communications to UK, US and Australian audiences.

Campaign details

Brand: David Sheldrick Wildlife TrustAdvertiser: David Sheldrick Wildlife TrustAgency: whiteGREY

Summary

For decades, conservationists have rallied people against poachers in order to save elephants from extinction. The war waged on the ivory trade has been both public and successful. Despite this growing success, elephant populations continue to be decimated. The ugly truth is that the well-publicised decline of the ivory trade has left the public with the impression they do ...

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