DanoneWave Canada: OIKOS Dream Campaign

OIKOS, the greek yoghurt brand, positioned itself as the dream snack to increase sales and awareness in Canada, France and the UK.

Campaign details

Agency: Publicité TAXI Montréal Inc.Advertiser: DanoneWave CanadaCategory: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 to April 2017Start of Advertising/Communication Effort: January 2015Base Period as a Benchmark: January 2015 to April 2017Geographic Area: Canada (FR + ENG markets)Budget for this effort: $2 – $3 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

OIKOS, the category leader in Greek yogurt since its launch in 2011, was heavily challenged by...

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