Dainik Jagran: A Newspaper gets a nation to respect its armed forces
Campaign Details
Brand owner: Jagran Prakashan LtdAgency: McCann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Direct marketing, Events; experiential, Newspapers, Radio, Social mediaBudget: Up to 500k
Executive Summary
Our defence forces remain isolated from civilian society. Media, the upholder of values in a democracy, all but ignores the army. At Dainik Jagran we, set ourselves with the task of re-instilling pride for our defence forces in the nation's heart.
In Indian culture, a brother is...