Dacia Family Project

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Dacia Family Project

OMD/Publicis Renault and Marketing Team

Campaign Details

Brand: DaciaBrand Owner: RenaultLead Agency: OMD Italy; Publicis ItalyContributing agencies: Bedeschi Film; Publicis Consultants ItaliaCountry: ItalyIndustry: Compact, small family cars, Mid-size, large family carsChannels used: Direct marketing, Events experiential, Mobile apps, online display, Print - general, unspecified, social media, Sponsorship - event, property, and Websites micrositesBudget: Up to 500k

Executive Summary

Dacia Family Project made the most of the attention the Italian media dedicate to football, by bringing a positive focus to passion and sport...

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