Campaign details
Brand: Virgin MoneyAdvertiser: Virgin GroupAgency: MFUSECountry: UK
Campaign Overview
Money on their minds
When COVID-19 hit people across the UK were anxious about their finances. Virgin Money set out to soothe their money worries.
Strategy
2020 should have been the year when a rebranded Virgin Money unleashed itself to the UK banking sector. Instead, the coronavirus pandemic forced the brand to quickly adapt its customer service.
Insight from both external studies and customer real-time feedback highlighted that people in the UK – whether Virgin Money customers or not – were worrying...