Tommee Tippee: Nipplevision

Tommee Tippee, a feeding bottle and childcare brand, launched its campaign Nipplevision: a baby bottle campaign that showed parents what they could do rather than telling them what they should do.

Campaign details

Brand: Tommee TippeeAdvertiser: Mayborn GroupAgency: MRM LondonCountry: UK

Campaign Overview

Solving a sore point for new mums

Parents can feed their babies however they want but, as everyone knows, "breast is best". This is fine for the 34% of women who breastfeed without trouble, but breastfeeding painful for the rest. Could Tommee Tippee ease the hurt?

Strategy

Tommee Tippee knows not to tell parents what to do. Entering the debate on breast versus bottle was a no-go. Instead, the strategy was about joining the conversation rather than changing it. This involved...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands