Campaign details
Brand: Tommee TippeeAdvertiser: Mayborn GroupAgency: MRM LondonCountry: UK
Campaign Overview
Solving a sore point for new mums
Parents can feed their babies however they want but, as everyone knows, "breast is best". This is fine for the 34% of women who breastfeed without trouble, but breastfeeding painful for the rest. Could Tommee Tippee ease the hurt?
Strategy
Tommee Tippee knows not to tell parents what to do. Entering the debate on breast versus bottle was a no-go. Instead, the strategy was about joining the conversation rather than changing it. This involved...