The Commonwealth War Graves Commission: War Graves Week

The Commonwealth War Graves Commission (CWGC), an intergovernmental organisation, launched a geo-targeting campaign to make the plight of victims of war more personal in the UK.

Campaign details

Agency: M&C SaatchiClient: The Commonwealth War Graves CommissionCampaign Name: War Graves Week

Creating awareness of the first-ever War Graves Week would encourage new, younger audiences to participate at local and online events.

Strategy

The pandemic meant organisations such as Commonwealth War Graves Commission (CWGC) struggled to get messages across to their audiences, as gatherings and memorials were limited or even cancelled.

So it decided to bring history home by allowing individuals to commemorate War Graves Week from the safety of their street using a unique online tool.

While relevancy was key for the...

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