Solace Women's Aid: #MakeItStop

Solace Women's Aid, a charity working to prevent abuse against women and girls, raised funds and awareness in the UK with its Christmas #MakeItStop campaign.

Campaign details

Agency: MBAstackClient: Solace Women's AidCampaign Name: #MakeItStop

During the early months of the pandemic demand for Solace Women's Aid counselling services doubled.

As a Christmas lockdown loomed, Solace desperately needed funds for its therapeutic services.

Strategy

Throughout 2020, Solace talked about 'Coming out of Crisis', describing how the pandemic continued to affect women it supports.

As Christmas 2020 approached the brief came with two problems.

First changing Covid-19 rules left the campaign at risk of being out of date, as Eat Out To Help Out turned to 'rule of 6' then a ban...

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