Campaign details
Brand: Ralph LaurenLead agency: CODE
Campaign Overview
Ralph Lauren, the epitome of the American dream, famously said, "I don't design clothes, I design dreams."
In his style, Code set out to design a personalised recommendations engine for over nine million consumers.
Strategy
Inspired by Ralph Lauren's "I design dreams" vision, CODE imagined a program where specially tailored offers are a delight - not yet-another discount.
Curated personal suggestions reflect individuals' own lifestyle dreams; programs are driven by personal triggers, not just brand calendars.
Three crucial pillars set the dream in motion:
- Business transformation with style:...