Microsoft: The Route to Resilience

Microsoft, a technology brand, acquired new business contacts and supported existing ones in the UK throughout the COVID-19 pandemic with videos, audio ads and influencer partnerships.

Campaign details

Agency: MRMClient: Microsoft UKCampaign Name: The Route to Resilience

In 2020, businesses experienced two years' worth of digital transformation in two months. Suddenly they were forced to adapt business models and support employees in new ways.

Microsoft wanted to be there for customers and partners at this crucial time, helping minimise disruption, ease transitions and remain competitive.

Strategy

Extensive research and analysis revealed the C-suite was steering technology decisions, and searching for quick answers on how to survive in a digital world. They were under increased pressure and had no time for complexity....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands