Liverpool FC scores international success

Liverpool FC, a football club, increased sales of its own-brand products by releasing a series of targeted campaigns when purchase intent was high.

Campaign details

Brand: Liverpool F.C.Advertiser: Liverpool F.C.Agency: Search LaboratoryCountry: UK

Campaign Overview

Scoring international success

Premier League champions Liverpool wanted to hit £50m in online sales in three years – beginning in a pandemic.

Strategy

Search Laboratory had a clear approach to this vast task. Its team of digital marketing experts identified new international markets to target, which would expand reach and drive customer acquisition.

Meanwhile, it adopted an audience-focused strategy across all markets, ensuring leads were qualified before they clicked. This included targeting affinity and in-market audiences, creating high-value lookalike audiences, and...

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