Campaign details
Brand: Liverpool F.C.Advertiser: Liverpool F.C.Agency: Search LaboratoryCountry: UK
Campaign Overview
Scoring international success
Premier League champions Liverpool wanted to hit £50m in online sales in three years – beginning in a pandemic.
Strategy
Search Laboratory had a clear approach to this vast task. Its team of digital marketing experts identified new international markets to target, which would expand reach and drive customer acquisition.
Meanwhile, it adopted an audience-focused strategy across all markets, ensuring leads were qualified before they clicked. This included targeting affinity and in-market audiences, creating high-value lookalike audiences, and...