Campaign details
Brand: Just EatAdvertiser: Just EatCountry: UK
Campaign Overview
AI serves up the next meal
How do you inspire a customer's next order when millions of people all have their own unique ordering habits?
Strategy
Just Eat knew its previous approach to lifecycle targeting couldn't prompt orders at the right time for all customers. The brand needed to move from a one-size-fits-all lifecycle segmentation built for the average customer – ordering 8.7 times per year – to one powered by AI that would continually adapt to match individual ordering habits.
This would allow the...