Invesco: Times Change

Invesco, an investment management company, increased brand familiarity in the UK by launching a platform that showed how learning from the past leads to a better future by reinventing classic artworks.

Campaign details

Brand: InvescoAdvertiser: InvescoAgency: M&C SaatchiCountry: UK

Campaign Overview

Old Master, new tricks

For Invesco, the challenge of attracting investors with lower expectations of returns was compounded by its audience seeing the brand as outdated.

Strategy

Investment return expectations have halved and board fees are compressed. To survive, investment houses need to find a sustainable advantage. Research suggested the answer was to win over a core attitudinal audience: the 'influencer innovators'.

Invesco needed reinvention, to prove to these emerging investors that it has a future-facing approach to meet their needs.

M&C Saatchi...

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