Campaign details
Brand: Churchill InsuranceAdvertiser: Direct Line GroupAgency: ENGINE GroupCountry: UK
Campaign Overview
Chill out? Oh yes…
Churchill rebranded with a new proposition aimed at a younger family audience. The insurer needed to show it understands the difficulties faced by this demographic and bring 'chill' to life in a relevant way.
Strategy
In 2019 Churchill underwent a major rebrand, bringing a chilled and reassuring approach to insurance: Chur-chill. It also began targeting young families with busy lives and endlessly energetic children. ENGINE Group's mission was to show the brand truly understood their difficulties...