Churchill Insurance: Little Chapters of Chill

Churchill Insurance, an insurance company, targeted younger family audiences with a mindfulness podcast, that was listened to over 54,000 times and was used as a mindfulness resource by the NHS.

Campaign details

Brand: Churchill InsuranceAdvertiser: Direct Line GroupAgency: ENGINE GroupCountry: UK

Campaign Overview

Chill out? Oh yes…

Churchill rebranded with a new proposition aimed at a younger family audience. The insurer needed to show it understands the difficulties faced by this demographic and bring 'chill' to life in a relevant way.

Strategy

In 2019 Churchill underwent a major rebrand, bringing a chilled and reassuring approach to insurance: Chur-chill. It also began targeting young families with busy lives and endlessly energetic children. ENGINE Group's mission was to show the brand truly understood their difficulties...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands