Campaign details
Agency: Wunderman Thompson UKClient: BT Sport
Campaign Name: The Unseen Stats
Society - and sport - reached a tipping point in the battle against inequality during the pandemic. BT's brand mission is to Connect for Good, so it wanted to use the platform to lead the fight against online abuse.
Strategy
Sport is data. Today's game is dominated by stats, facts and figures. BT Sport therefore chose to use data to wake up a nation to the online abuse epidemic.
While players performed on the pitch, their social feeds - and those of the...