DB Breweries - DB Export: Brewtroleum

This case study describes how DB Export, a New Zealand beer brand, got New Zealand men to increase their regular consumption by turning beer drinking into a selfless act of environmental heroism.

DB Breweries- DB Export: Brewtroleum

Executive summary

Product Description:

The product being sold by this campaign was DB Export beer, along with the product we developed at the centre piece of the campaign, the Brewtroleum biofuel itself.

Objective of the Campaign:

Beer consumption is in steep decline globally, no where more so than in New Zealand where it is at its lowest since World War 2. We were briefed to create a TV ad to try and address this decline but we soon realised that Kiwi blokes didn't need another cliche beer ad. What they needed was a brilliant reason...

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