Nûby UK: Packaging

Nûby, a baby products brand, increased sales in the UK by redesigning its packaging to feature informative speech bubbles and a colour coding system to amplify Nûby's helpful and friendly brand voice.

Executive Summary

  • Growth of 47%, outperforming 20% target
  • Became second biggest brand in sterilisers
  • Listings maintained in Boots in shrinking market
  • Savings of over £50k in design fees

Nûby UK is a challenger brand with ambitions to be the brand of choice for smart and fun babycare products. With the UK birth rate having fallen significantly for five consecutive years (source: ONS), competition for customers in this shrinking market is acute.

The flagship product in Nûby's new-born range is the steriliser. This project was used to set the course for the rest of range and ultimately for the rest of...

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