Mother: Vending reinvented

Mother, a food and drink vending machine brand, launched its healthy vending machine across the UK with a design that used touchscreen technology to show consumers the nutritional information of their decisions.

Executive summary

Mother is a food and drink vending machine brand that is reinventing the vending experience through its innovative combination of digital technology and healthy food. It's a business with multiple revenue streams and multiple customers: one part healthy food retailer, working with progressive healthy food brands to bring a curated product offer to its end consumers; one part machine supplier, offering its clients an innovative tech-led machine with its own proprietary software and built-in data analytics; and one part advertising space provider, offering its brand partners the opportunity to advertise through the machine's high-definition video screen.

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