Kit & Kin: Branding

Kit & Kin, an eco-friendly baby care brand, launched its brand in the UK with packaging featuring fun animal visuals to promote its commitment to the environment.

Executive Summary

Kit & Kin makes sustainable nappies, plant-based wipes, organic cotton babywear and natural skincare for babies and mums.

In just three years, Kit & Kin has grown from a standing start to becoming one of the fastest growing baby brands on the market. As both a challenger and change-maker brand, Kit & Kin is defined and differentiated by its three-pillar strategy - to be better for your baby, better for our world, and to give back by supporting the World Land Trust. But in a static market dominated by global players, it has been the strength of its...

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