Czech Table Tennis Association: Vsichni za stul (One for all, all behind a table)

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

Vsichni za stul (One for all, all behind a table)

Campaign details

Brand: Czech Table Tennis AssociationAgency: Leemon ConceptCountry: Czech Republic

Background

The campaign focuses on ping-pong. This sport is not as popular in the Czech Republic as it should be; its fan base is not big enough; no new talents emerge.

Digital forms of entertainment (games) and so-called "attractive" sport disciplines associated with adoration of the players and the financial motivation (football, tennis, hockey, floorball, etc.) are the main competitors of table tennis.

The client – the Table Tennis Association of the Czech Republic...

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