Campaign details

Agency: Leemon Concept, s.r.o.
Country: Czech Republic

Background

The campaign: Promoted table tennis as an attractive mass sport accessible to crowds from all walks of life

Background: A campaign of a non-commercial client, whose aim was to contribute to the development of physical exercise, focusing mainly on children. One of the few ways to efficiency was creativity, with such an innovative approach.

Client: Czech Table Tennis Association, which aims to expand its membership, to discover and record new talented players.

To achieve this we decided to promote table tennis within our own interactive zone (tournaments for visitors, shows by champions, unusual tables, visits by Olympians, etc.)

The key communication location was an attractive sports and entertainment park in one of the most popular recreation areas in the Czech Republic by the Lipno Lake: the Olympic Park Rio-Lipno, one of the biggest events of the year in the Czech Republic. What was innovative was the way of promoting in the park, which took 17 days. It was an interactive, nonstop show, that also needed to be innovative, unconventional and new.

National context of the campaign