Currys PC World: Tested in Life to help you get it right

Currys PC World, a British electrical retailer, devised a new training program - Tested in Life - to meet its challenges.

It's Difficult to Stay Ahead of The Curve

Currys PC World is the last survivor on the high street in the world of consumer electronics. It's an industry which moves fast. Operating systems update; innovation cycles shorten and better connectivity changes capabilities. This leads to a constant churn of products.

We rely on our people to set us apart, providing specialist knowledge, tailored to individual need. Quick innovation cycles present a huge challenge for a business like us, set apart by our service.

The Rules of The Game are Changing

On top of constant product change, are the spectres of...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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