In the attention economy, the currency that really matters is salience. With consumers exposed to more than 10,000 brand messages and 3,600 ads per day, brands need to work harder than ever to grab and keep our interest. Little wonder that Nielsen reports that three-quarters (76%) of new product launches fail within the first year.
Understanding how to better integrate behavioural insights into creative strategies is now becoming business-critical to influence the likelihood of a brand's success. So how does that work? In partnership with Rare Consulting, a marketing and insights consultancy, we set out to uncover the factors that...