Countering terrorism with the right social marketing strategy

This article presents the City of London Police's new policing strategy - Project Servator - as a way of designing a social marketing campaign that uses a partnership approach with the local community that is replicable across different global locales.

Marketing Public Services

This article is part of a series of articles on marketing public services. Read more.

Although not commonly recognised, police authorities frequently use marketing techniques to improve the service they deliver to their publics. This includes market research to assess service satisfaction and confidence levels, research to assess public views of the uptake of body cameras, use of social media to solve crime, finding missing persons and improving local community relations, and all forms of advertising to send messages to the general public – from contacting the police with information, to providing warning messages about...

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