Campaign details
Brand: CornettoBrand owner: Hindustan UnileverLead agency: MindshareCountry: IndiaIndustries: ConfectioneryMedia channels: Events & experiential, Mobile & apps, Print - general, unspecified, Radio, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Wearable technology played Cupid via a mobile application at Love Booths in key pandals. Youngsters were invited to wear the gadget, match their heartbeats and declare their love by showing how perfectly matched they were.
Market background and context
During the Durga Puja festival, Kolkata city turns into a carnival. At many important areas, pandals (a temporary stall...