Dimension Data: Connected Conservation - We believe our children deserve a world in which animals roam free

Dimension Data, a company specialising in information technology services, launched an integrated marketing programme in South Africa to spread awareness of its Connected Conservation programme, aimed at stopping rhino poaching.

Partnering

For good

Connected Conservation is one of our flagship programmes at Dimension Data. It is rooted around the use of a high-tech solution to solve the problem of rhino poaching, first at a private game reserve in South Africa, but with the potential to expand into other areas, and to protect other endangered species in the future.

The Campaign Had Four Objectives

  1. To use technology to reduce the rate of rhino poaching in the pilot reserve.
  2. To demonstrate how partners can come together from different industries to address this problem, through an integrated marketing programme.
  3. To create a story...

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