Connect: Slow Face

Connect, a telecommunications company, used humour and content to increase market share in Lebanon.

Campaign details

Brand: ConnectBrand owner: ConnectLead agency: TBWA\RAADCountry: LebanonIndustries: Telephone & internet servicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

In 2017, Connect launched the Slow Trends campaign addressing the world’s slowest internet in the face of a duopoly of telecommunications companies. It was one of Lebanon’s most iconic and effective campaigns ever. It became our benchmark, and in 2018 we were forced to replicate unprecedented success to achieve even more unprecedented success.

Cue Slow Face, a content campaign about an epidemic targeting internet users....

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