Casillero del Diablo Legendary Movies Sponsorship
Campaign details
Brand: Concha y ToroAgency: PrettyGreenCountry: United Kingdom
Background
This campaign was designed to help improve Casillero del Diablo's position in the market - strengthening its share and generating sales by making it more of a familiar face for shoppers. We were speaking to everyday wine buyers, who drink at home, and looking for ways to connect with this audience and make Casillero a more immediate choice by driving awareness.
As the core market was being attracted to other alcohol categories it was important to create a campaign,...