Colgate Palmolive India: Spreading a million smiles with a mobile
Campaign details
Brand: Colgate Palmolive IndiaAgency: Red Fuse CommunicationsCategory: Messaging Region: APAC
Objective
A consumer study conducted by market research firm GFK Mode revealed that 47% of the total population in India have never visited a dentist. And furthermore, 38% of people who have ever visited a dentist, do so only when they have a serious dental problem. 64% Indians approach a dentist only after getting a cavity. There is a generic laid back attitude among average Indians towards dental check-up. They also...