Coca-Cola: Share a Coke

In Australia in August 2011, 50% of teens and young adults hadn't tasted Coke. To re-connect with this group, Coca-Cola printed 150 of the most popular Australian names on its bottles.

Coca-Cola: Share a Coke

Gerald CyronOgilvy

Campaign details

Brand owner: Coca-Cola South PacificAgency: Ogilvy – creative strategy, idea development and content implementation, Ikon – media and digital implementation and investment, Naked – communications strategy, Wunderman – digital content, social strategy and implementation, Urban – experiential, Momentum – sales promotion, One Green Bean – public relationsBrand: Coca-ColaCountry: AustraliaMedia budget (USD): $5M-$10MChannels used:Cinema, Direct marketing, Events and experiential, Internet - display, Internet - general, Internet – microsites, widgets, Internet - search, Mobile and apps, Online video, Other and ambient media,...

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