Coca-Cola: Share a Coke
Gerald CyronOgilvy
Campaign details
Brand owner: Coca-Cola South PacificAgency: Ogilvy – creative strategy, idea development and content implementation, Ikon – media and digital implementation and investment, Naked – communications strategy, Wunderman – digital content, social strategy and implementation, Urban – experiential, Momentum – sales promotion, One Green Bean – public relationsBrand: Coca-ColaCountry: AustraliaMedia budget (USD): $5M-$10MChannels used:Cinema, Direct marketing, Events and experiential, Internet - display, Internet - general, Internet – microsites, widgets, Internet - search, Mobile and apps, Online video, Other and ambient media,...