Campaign details
Brand: Club Mahindra HolidaysBrand owner: Mahindra & MahindraLead agency: Zapr Media LabsCountry: IndiaIndustries: Travel agents, tour operatorsMedia channels: Mobile & apps, Online video, Programmatic display, TelevisionBudget: Up to 500k
Executive summary
People plan (endlessly) for holidays. But how many actually go for it?
Club Mahindra, India's premier 'vacation-ownership' resort brand created a TV campaign to address this. The campaign communication targeted 'busy' people, a large Indian target group of upwardly-mobile professionals, and used wonderful visuals to trigger a vacation-planning impulse.
Club Mahindra's objective was to drive immediate...