Chobani: Moving cups - micro-audiences and messaging
Summary
Chobani, a premium yogurt brand, is constantly looking to improve their audience brand experience. They recently partnered with Dstillery to better understand their consumers' preferences and to inform their brand messaging. Using behavioral and geo-location data within a causal inference framework, Dstillery was able to identify the best-performing creative choices and to provide an optimization methodology at a micro-segment level to impact both brand affinity and purchase results. The insights can help Chobani better connect emotionally with consumers by serving relevant creative to their diverse micro-audiences.
Marketing Challenge
How often do we...