Campaign details
Brand/Sponsor: Chipsy
Title: The Game Before the Game
Campaign Cost: $1-5 million
Campaign Scope: Local
Advertising Agency: IMPACT BBDO Cairo
Product Type: Potato chips
Campaign Start: 02/15/2016
Campaign Ends: 05/28/2016
Campaign Ran: Egypt
Campaign Description: Consumer Promotion
Campaign Summary
This is the story of how Chipsy turned supermarket aisles into a casino floor. Lays (AKA Chipsy in Egypt) is the world's biggest potato chip brand. And the UEFA champions league is the world's biggest football league. A partnership only made sense. But in Egypt only 11% of Chipsy's...