Chipsy: The Game Before the Game

This case study explores how Chipsy (AKA Lays), the world's biggest potato chip brand, launched a campaign in Egypt by partnering with the UEFA Champions League: the world's biggest football league.

Campaign details

Brand/Sponsor: Chipsy

Title: The Game Before the Game

Campaign Cost: $1-5 million

Campaign Scope: Local

Advertising Agency: IMPACT BBDO Cairo

Product Type: Potato chips

Campaign Start: 02/15/2016

Campaign Ends: 05/28/2016

Campaign Ran: Egypt

Campaign Description: Consumer Promotion

Campaign Summary

This is the story of how Chipsy turned supermarket aisles into a casino floor. Lays (AKA Chipsy in Egypt) is the world's biggest potato chip brand. And the UEFA champions league is the world's biggest football league. A partnership only made sense. But in Egypt only 11% of Chipsy's...

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