- No other brand in China has as an expansive yet integrated digital ecosystem as Xiaomi: from the casual network of Qzone to short video platform Weishi, the brand adapts its unique message to each platform.
- Xiaomi's strategy hinges on a flash sales model that makes limited quantities of their flagship products available on a weekly basis; aggressive pricing and best-in-class tech generate immense buzz.
- Brand evangelists can find a deeper connection with the brand through Xiaomi's BBS, which provides loyalty rewards and free products for passionate fan ambassadors....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.