Channel 4: Humans 2 – Closer to perfect than ever before

Channel 4, the UK broadcaster, used a fake product recall to raise awareness and viewership of the second series of TV show 'Humans'.

Campaign details

Brand: Channel 4Brand owner: Channel 4Lead agency: OMD UK, 4creativeContributing agencies: Facebook Creative ShopCountry: United KingdomIndustries: TV channels, services, programmesMedia channels: Cinema, Events & experiential, Games & competitions, Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

Humans Series 1 was Channel 4's highest rating UK-originated drama launch of all time. The marketing campaign brought Persona Synthetics, the fictional brand from the show, into the real world.

The Series 1 storyline had been focused...

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