Campaign details
Brand: Channel 4Brand owner: Channel 4Lead agency: OMD UK, 4creativeContributing agencies: Facebook Creative ShopCountry: United KingdomIndustries: TV channels, services, programmesMedia channels: Cinema, Events & experiential, Games & competitions, Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Humans Series 1 was Channel 4's highest rating UK-originated drama launch of all time. The marketing campaign brought Persona Synthetics, the fictional brand from the show, into the real world.
The Series 1 storyline had been focused...